When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing.
I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world earlier, one of the things I don’t regret is how useful almost all my previous work experiences...
Email marketing isn’t what it used to be. Which is not to say that it’s become any less effective. Quite the opposite, actually: Email continues to offer the best return on investment around — outperforming other digital marketing channels substantially. In fact, according to the Data & Marketing Association and Demand Metric, email has a median ROI of 122 percent.
So, all...
Did you know that Black Friday isn’t actually the biggest shopping day of the year, nor is Cyber Monday?
It’s actually the Saturday before Christmas.
Regardless, Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for retailers.
In total, 108 million consumers purchased online in 2016 compared to 99 million consumers on Black Friday in 2015. According to one...
As a strategy, content marketing is anything but quick — but that doesn’t mean you can’t see small ROI improvements early on.
From pop-ups and banner ads to high-budget prime-time television commercials, traditional advertising methods are struggling to be effective. Audiences are tuned out, and with so much data available for marketers to segment, consumers demand that their...
In the past, digitally native businesses found their first success without a brand: In fact, many Silicon Valley companies didn’t even use the “B” word.
Conventional VC wisdom, in fact, supported a model where entrepreneur would take the lowest salary possible, live on the future promise of their equity stake, put all their money into your engineers and their UX designers, code a killer...
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