30
May

Digital advertising will make up half of all ad spend by 2020, advertising agency Magna Global forecasts, and display is an integral part of that. Display advertising boosts brand awareness by up to 12% and brand perception by 2%, research suggests. In today’s bustling digital space, display advertising is particularly popular...

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23
May
May 23, 2018 | Pay Per Click

Bridging the online-to-offline gap poses challenges when using paid search to drive calls. Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive...

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16
May
May 16, 2018 | SEO Optimization

Let’s talk about hreflang attributes. If you haven’t already navigated away from this page then you’ve already completed the most important step of this journey: starting it. Optimizing your SEO efforts for international clients requires a lot more technical granularity and entirely different strategy from trying to rank your local...

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09
May
May 09, 2018 | Programmatic

Now that more than 80% of digital display ads are being bought programmatically, some media companies are eliminating the silos between their direct and automated advertising departments. Chris Wexler, executive director of media and analytics at ad agency Cramer-Krasselt, spoke with eMarketer’s Ross Benes about how the growth in automated advertising is leading...

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02
May
May 02, 2018 | E-mail Marketing

If you’re trying to nudge your prospects to turn them into customers, these seven ideas can help. Conversion email marketing funnels are created to motivate recipients to make a purchase or complete another action right now. Sending highly targeted, personalized messages is essential to your success when it comes...

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