Email marketing is one of the founders of digital marketing and is still an effective way to improve your business. Even in this age of social media mania, 91% of all email users worldwide check their emails at least once every day. The challenge is to attract the attention of the recipient who receives at least dozens of emails each day.
This need to stand out has made marketers,...
A successful PPC campaign begins with a strategy.
You need to know what you want to accomplish.
What is your goal?
A PPC program can actually consist of many different goals
Sometimes your PPC goals will be obvious, but sometimes this will require more consideration.
The most common PPC goals include:
Brand awareness
Product and brand consideration
Leads
Sales
Repeat sales
Each one of these...
You can use these three tactics to revitalize your brand’s relevancy through experiential marketing.
Your brand is your company’s identity, and it’s built upon perceptions. Through visual representation, storytelling and statements of purpose, you elevate your brand to something more than a product or service. But when a brand starts to stagnate, bold stakeholders and partners need to...
Believe it or not, branding is about much more than choosing a unique logo or buying a well-placed banner ad. Good branding will increase the value of your company, improve the recognition of your business and create trust with your customers. It can also inspire your employees, and most importantly help generate new customers.
So, where do you start?
1. Know Your Buyer Persona
Who are you...
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