Pay-per-click (PPC) advertising is one of the usual models of online advertising and is a favorite of both large and small businesses alike.
Therefore, as an ecommerce business, you need to pursue the kind of advertising that is regularly backed by data, easy to scale, and gives you a great ROI. PPC advertising meets these criteria.
In this post, we will explore further how PPC works and why...
Study says B2B marketers need to prioritize data governance to improve CX.
Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences.
Nearly 90% of B2B marketers think their organizations need to be as focused on customer experience as...
Direct marketing is a powerful way to reach customers, generate leads, and drive ROI.
In recent years, creative innovation, the digital age, and robust analytics have helped give direct marketing a new life. Today, most brands incorporate some type of direct marketing campaign into their marketing strategy.
Direct marketing is a form of advertising by which brands communicate directly with a...
Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020.
There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. This couldn’t be further...
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