As more and more webmasters and entrepreneurs are starting to understand what it takes to succeed in today’s marketplace, online marketing competition continues to grow. If you’re running a website today, you need to constantly upgrade its marketing and performance in order not to fall behind.
What does that mean?
Well, there are two important aspects that you must consider when it comes to...
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets.
Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away. Most tend to err on the side of caution here, with 40% of brands and agencies saying that their PPC budget is lower than it should be.
To make...
Executive brands are evolving through the power of expertise, authority and trust.
You’re probably sick of hearing about influencers these days and how all it takes to become one is amassing a relevant social following, whether that’s at a micro-level of a few thousand social followers or fans in the millions. However, marketing yourself to simply gather a large number of followers actually...
Algorithm design, data and implementation are key to minimizing prejudice.
Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you ask a deep learning algorithm to answer a question, the algorithm gives you an answer without any explanation of how it came to that conclusion. It does not show its work; you...
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