13
Jun
June 13, 2018 | Programmatic

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine....

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07
Jun
June 07, 2018 | Uncategorized

It all starts with an idea. When it comes to running a successful content marketing campaign, everything rests upon producing something that people want to link to, share with their network, or engage with. If the idea isn’t there, neither will the performance of the campaign. You need to find ways...

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30
May

Digital advertising will make up half of all ad spend by 2020, advertising agency Magna Global forecasts, and display is an integral part of that. Display advertising boosts brand awareness by up to 12% and brand perception by 2%, research suggests. In today’s bustling digital space, display advertising is particularly popular...

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23
May
May 23, 2018 | Pay Per Click

Bridging the online-to-offline gap poses challenges when using paid search to drive calls. Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive...

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16
May
May 16, 2018 | Uncategorized

Let’s talk about hreflang attributes. If you haven’t already navigated away from this page then you’ve already completed the most important step of this journey: starting it. Optimizing your SEO efforts for international clients requires a lot more technical granularity and entirely different strategy from trying to rank your local...

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