Although there are benefits to advertising through mobile games like higher completion rates for rewarded videos and captive audiences, brands have been relatively slow to adopt it. Reasons for this has been largely attributed to two factors, the first being that many still believe that the gaming audience is comprised largely...
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Marketers aren’t giving it as much attention as it needs Understanding your audience has always been vital to media planning and buying. Today, data-driven insights allow marketers to go beyond standard demographics and deploy much richer targeting. And with the predominance of programmatic, audience-driven planning and buying is more...
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Adtech doesn’t stand still for a second. From the serving of the first impression in the 90s, to the rise of programmatic in the late 00s, the industry has been pursuing the holy grail of advertising: how to get people’s attention, tell them riveting stories, and change the way...
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Businesses know their consumers reside online and recognize online advertising as an integral part of the overall marketing mix and a way to reach customers more affordably than traditional advertising, according to a new survey published by business news site The Manifest that gauged marketers’ online advertising habits. Two-thirds of businesses...
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When you put AI, AR, VR, and other emerging technologies together, programmatic ads begin to seem really exciting. As marketers globally are looking to deliver more consumer-first, relevant and meaningful marketing experiences, data-driven marketing (using programmatic technology) has risen in prominence. According to eMarketer’s programmatic forecast, more than US$65 billion...
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