How to start a new advertising campaign: A step-by-step guide for beginners.

General Questions

What is RealClicks?

RealClicks provides RTB advertising platform for media buyers and agencies.

How RealClicks works?

RealClicks works on programmatic advertising technology.

Where I can Sign Up?

You can sign up for a new account here.

Where will my ads appear?

Your ad will appear on the content sites within RealClicks partnered SSPs. Our innovative technology scans our publisher’s content, which ensures that your ads are placed only on the specific page that contains content targeted to your audiences.

Do you accept adult websites?

No, we don’t.

Is your traffic safe for Adsense?

Yes, all of our advertising formats are safe with Google Adsense or with any other advertising networks.

Can I advertise affiliate links?

Yes, you can advertise affiliate links or CPA offers.

Financial Questions

What is the minimum deposit amount?

The minimum deposit amount is 25.00 USD

What is the minimum bid amount?

Minimum Bid Amount (CPM) is 0.20 USD

What deposit methods do your support?

Currently we provide deposit method only with PayPal.

Can I limit the campaign's budget?

Yes, you can setup daily and total budgets of your campaign.

What is the minimum daily budget?

The minimum daily budget of a campaign is 2.00 USD.

Do you support a refund?

Refund is only eligible for all the non-used funds and will be accepted only for one of those cases.

Troubleshooting Questions

Why I cannot uploads Graphic ads?

If you cannot upload Graphic ads this means that your account is under review.
The review process won’t take more than 24 hours.

Why my campaign is pending?

All campaigns are activating manually from our support team.  You campaign will be active within 24 hours.

Campaign Questions

What campaign reports do you support?

  • General Report
  • Channel Report
  • Geographic Report
  • Sites Report
  • Graphic Banner Report
  • Payment History
  • ROI Report

How long does the campaign activation take?

New campaigns will be active within 24 hours.

What graphic formats do you accept?

We accept all image types, including:

  • PNG
  • GIF
  • JPEG

What is the maximum file size of a banner?

The maximum file size is 500 KB

Can I set limit of daily unique visitors?

Yes, you can enable Frequency Capping to specify unique visitors per 24 hours.

What ad sizes do your support?

  • Leaderboard (728×90)
  • Full Banner (468×60)
  • Button (125×125)
  • Skyscraper (120×600)
  • Wide Skyscraper (160×600)
  • Vertical Banner (120×240)
  • Medium Rectangle (300×250)
  • Square Box (250×250)
  • Large Rectangle (336×280)
  • Small Rectangle (180×150)
  • Mobile X-Large Banner (300×50)
  • Mobile Large Banner (216×36)
  • Mobile Medium Banner (168×28)
  • Mobile Small Banner (120×20)
  • Billboard Banner (970×250)
  • Half Page Banner (300×600)
  • Half Box (195×285)
  • News Banner (390×95)
  • Mobile Standard Banner (320×50)

Can I schedule campaigns?

Yes, you can run scheduled campaigns on specific days and time.


CPA - Cost Per Action

Cost per acquisition is an online advertising pricing model where the advertiser pays for each specified acquisition.

CPM - Cost Per Mille

If your goal is branding to a wide audience, CPM is a good cost metric in terms of how many aggregate consumers you may have reached. The advertiser pays a set fee per 1000 impressions or displays rather than a fee each time someone clicks on the online ads.

DSP - Demand-Side Platform

A demand-side platform is a piece of software used to purchase advertising in an automated fashion. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads.

KPI - Key Performance Indicator

KPI is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets.

IAB - Interactive Advertising Bureau

The Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry

ISP - Internet Service Provider

It refers to a company that provides Internet services, including personal and business access to the Internet.

ROI - Return On Investment

A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. ROI measures the amount of return on an investment relative to the investment’s cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment, and the result is expressed as a percentage or a ratio.

RTB - Real-Time Bidding

It is a way of bidding for ad inventory most commonly used for display advertising. It is an automated way of selling and buying ad inventory with a lot of flexibility as opposed to buying  and selling traffic in bulk.

SSP - Supply-Side Platform

SSP can help publishers sell digital ad impressions in automated auctions. Publishers can sell and manage display, video or native ad inventory on desktop and mobile through SSPs.