Native advertising is the integration of marketing content with a website or service in such a way that it is not distinct from the rest of the material presented there in terms of its content, format, style or placement. Content marketers are increasingly turning to native advertising as it is understood to be better at building trust and engagement with prospective customers.
Display advertising is a form of advertising that conveys a commercial message visually using images and animations. Display ads help directs a viewer to a landing page with relevant content about the brand or company. These ads not only can increase brand awareness, but they can engage visitors to your marketing in order to help filter the visitor into your funnel to become a lead.
In-banner advertisements are banners with videos embedded in them, that can expand to a large, interactive panel. This ad gives brands access to both supply and scale, while creating an engaging ad experience. In-banner ads can advertise video content anywhere with standard Interactive Advertising Bureau (IAB) banner sizes.
Programmatic ad buying is the automated process of buying or selling online advertisements at scale. It has become increasingly more popular in the digital space as a way to buy inventory, as there are many benefits to the advertiser. Unlike traditional advertising, where audiences are put together using demographics based on people who watch a certain TV show or read a specific magazine, Programmatic Advertising takes another step forward and is able to target audiences by extremely specific targeting options.
Programmatic advertising opens up unrivaled inventory and smart targeting, adding a layer onto your digital strategy to help you exceed any KPI. It allows us to buy inventory and target specific audiences in a way we never have before, providing richer and smarter advertising experiences. Programmatic technology gains access to almost 90% of all online ad inventory and allows businesses to reach their audiences like never before. RealClicks works with more than 150 SSP partners to enable media buyers to get quality traffic in lower rates as much as possible.