Your brand’s marketing ops department isn’t complete without WebOps.
WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations.
“By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve...
Whether you are starting as an entrepreneur or are already in business, you know marketing is essential. In this digital era, most businesses would not be where they are without incorporating digital marketing in their businesses.
That said, not every entrepreneur is adequately skilled in advertising digitally. That’s where hiring the services of digital marketing agencies is considered. Would...
With the explosion of new technologies, email has continued to be one of the most effective marketing channels.
Email is an enabler for every user introduced to the internet and continues to be a dominant channel with over 96% of users checking their email at least once a day.
Email marketing may be 40 years old, older than the internet, but it is still more robust than ever. With the...
The year 2021 has been phenomenal for Digital Marketing. From adapting to the new normal to churning out fantastic results driven by Artificial Intelligence. A roller coaster ride that has brought in a rapid switch from traditional marketing to the digital marketing space. Traditional marketing loyalists have also given big thumbs up to the emerging digital marketing trends.
Trendsetters of...
Where is digital marketing headed in 2022? Here are ten trends from a panel of digital marketing experts:
1. Trend: Email Most Important Channel. Melissa Sargeant, CMO of Litmus, believes three trends have contributed to the prioritization of email: personalization, automation, and privacy. She anticipates tactics like dynamic and interactive email content, AMP for email, and new...
How brands can win over customers with empathy.
“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference. “I’m talking about treating your customers well in every interaction — that you...
Content marketing is an essential part of any marketing strategy. Here are 10 top content marketing benefits for your business.
There is no disputing the popularity of content marketing among B2C and B2B marketers alike.
Every day, consumers are inundated with text, image, audio, and video content via email, social and text from nearly every organization we engage with online or off.
Content...
The email marketing industry may be nearly four decades old, but it has had an enormous impact on helping businesses generate leads. In the marketing world, the global pandemic has shaken things up but, it’s critical to pay attention to trends as a digital marketer so you can remain on top of evolving best practices without disrupting your overall marketing strategy.
Since 2017, the number of...
Over the past few years, we’ve seen a meteoric rise in mobile e-commerce. Not only was mobile shopping up 55 percent in 2018, but Forrester predicts that by 2022, mobile will account for $175.4 billion in retail sales.
Despite this clear shift to mobile, fashion and retail marketers have struggled to keep pace. Many marketers are still focusing their efforts on legacy channels like email and...
Having a unique company voice has become more important in recent years. Companies big and small struggle to find the right tone of voice to use on social media, in content marketing campaigns, in advertisements, when being interviewed by the press, and even in personal interactions. Anything that negatively affects the overall brand voice is problematic. Whether it’s a leaked video of a CEO...
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