Why WebOps is critical to digital marketing success
Your brand’s marketing ops department isn’t complete without WebOps. WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By WebOps, I mean a set of practices that facilitates collaboration and automates processes to improve the productivity of the whole web team,” said Steve...
Merits And Demerits Of Hiring A Digital Marketing Agency
Whether you are starting as an entrepreneur or are already in business, you know marketing is essential. In this digital era, most businesses would not be where they are without incorporating digital marketing in their businesses. That said, not every entrepreneur is adequately skilled in advertising digitally. That’s where hiring the services of digital marketing agencies is considered. Would...
Why empathy is the key to successful customer engagement
How brands can win over customers with empathy. “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference. “I’m talking about treating your customers well in every interaction — that you...
Best practices: blending inbound marketing and account-based marketing strategies
Digital technology has revolutionized how we live, work, learn and interact with others. Ethically speaking, you want your business to use the digital experience as a positive way to connect with your audience. There is a reason why people want to get rid of cookies. The digital experience has become cluttered with fluff. For businesses, breaking through the excess noise has increasingly...