Native ads give brands the opportunity to align with the intention of their audience, instead of fighting for their attention. And the format represents a valuable opportunity to harness that alignment and attention to drive online commerce through compelling and relevant native campaigns.
Native advertising is projected to be an $85 billion global industry by 2021 and is considered an...
Did you know that there are over 500 million blogs on the Internet?
It’s an extremely competitive industry which requires a lot of effort to succeed at.
People that have been producing content for 5 or 10 years will definitely be ranking much higher than those who are just starting.
Because there is a blog on almost any topic, Google has to pick the best article to show its users.
But the good...
As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more experimentation.
As the number of apps available to mobile users continues to grow in 2019, we are going to see even more fierce competition among mobile app developers/publishers to acquire (and retain!) those users. Below are six of the most important shifts in...
Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly.
Evaluating and optimizing your lists on a regular basis keeps your content high up in search engine rankings.
However, keyword optimization is not always straightforward.
Google’s algorithms grow more sophisticated constantly, and your old bag of keyword tricks becomes less and...
Have you ever considered sourcing content ideas from whatever your customers are perusing on online learning platforms?
How many times have you published a great piece of content for your business, only to see it drowned out by the surrounding noise? If you didn’t know better, you might have started to feel that everybody else’s content was getting more attention than yours.
This is a...
While the walled gardens of social-media giants still comprise a disproportionate share of digital advertising spend, non-social native advertising is rising at a rapid pace, driven largely by video.
That is a key takeaway from a new report from ad tech firm TripleLift. TripleLift’s 2018 Native Trends Report found that non-social native advertising was growing at almost twice the rate of...
According to Statista, at least 30.2 million companies in the United States are estimated to spend a total of $117.53 billion dollars in digital advertising in 2020. Yet 63 percent of small business owners have reported that they struggle getting traffic and generating leads. Business owners who struggle with this should consider whether they are unknowingly practicing “ego...
With the rising trend of online content consumption in the country, much of digital India today is being driven by the fast growing multilingual Internet user base. Along with rapid penetration of smartphones, video consumption in regional languages has turned out to be a fast-expanding market. Speaking on these lines, in an interview to exchange4media, Probal Ghosal, Director, Amar Ujala...
Although there are benefits to advertising through mobile games like higher completion rates for rewarded videos and captive audiences, brands have been relatively slow to adopt it.
Reasons for this has been largely attributed to two factors, the first being that many still believe that the gaming audience is comprised largely of teenage boys, which limits the demographic appeal. The second is...
Adtech doesn’t stand still for a second. From the serving of the first impression in the 90s, to the rise of programmatic in the late 00s, the industry has been pursuing the holy grail of advertising: how to get people’s attention, tell them riveting stories, and change the way they see our brands.
2018 is a big year in that quest. Technologies are now in market which allow brands to plan and...
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