Marketers talk about giving the right message to the right consumer at the right time as a key factor for any campaign. This has become even more refined and targeted with the growth of moment marketing.
Moment marketing allows us to connect with the consumer in moments that matter, so that we can deliver meaningful advertising in a contextually relevant place to deliver stronger results.
But...
Probabilistic methods allow for personal campaigns while ensuring anonymity.
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to...
Knowing you’ve been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you’ve been targeted.
Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing?
For this second article, we are going to focus on the process of diagnosing whether or not...
If you’re trying to nudge your prospects to turn them into customers, these seven ideas can help.
Conversion email marketing funnels are created to motivate recipients to make a purchase or complete another action right now. Sending highly targeted, personalized messages is essential to your success when it comes to conversion email marketing funnels. Make sure the actions you want...
While it’s still not clear what internet service providers will do after Ajit Pai’s FCC voted to repeal net neutrality rules, it’s certain that many online business models will be facing major upheavals.
Of special concern is online marketing, which is largely dependent on fast and reliable access to content publishers and consumers, a requirement that was fairly met under net neutrality...
If the industry continues to collaborate to make automated trading accountable and more transparent, all parties will be able to operate confidently, writes Clementina Piazza
“Programmatic buying is the gluten of advertising” has been one of the most eloquent catchphrases on the topic. Back in 2014, the astute comment came from no less than Jimmy Kimmel, at the annual ABC Upfronts event in New...
Influencer marketing is the opportunity to have an influencer, someone with authority, market you.
The influencer promotes your brand, increases your exposure to their audience, and ultimately helps you sell more products (or gain new customers).
The promotion by an influencer is created either entirely by them or with your help, and the content can be in the form of a:
Social media post
Blog...
Native advertising is everywhere.
It’s the hottest new method of digital marketing, and it’s getting through to consumers where traditional methods of advertising haven’t for years — And, wait for it… Advertisers are actually seeing results.
So, what is this miracle method?
Well, people seek to ignore advertisements. It’s what we do. It doesn’t even take...
Contributor Dayle Hall offers tips on how brands can cope as consumers become increasingly detached and fatigued.
It’s a troubling sign when Facebook publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad for us?”
Let’s not forget that social media has made a positive impact on how we interact with people, how we...
The promise of artificial intelligence has put stars in many marketers’ eyes, but it’s not always clear what’s hype and what’s real. Contributor Kyle Henderick lays out some tactics that can be employed today.
Not only is artificial intelligence (AI) one of the hottest topics in the media today, it’s also one of the biggest points of discussion among email marketers....
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