Affiliate marketing is still going strong in the world of marketing. However, the competition is more fierce than ever. There are PPC (pay-per-click) ads, social media ads, CPC (cost-per-click), and of course, the growing number of affiliate partnerships.
So, how can you empower your affiliate marketing to succeed in the competitive digital marketing society? Amazing copy is the solution....
If you want to make your social media marketing successful, using hashtags can be a big help to achieve that goal. Hashtags make it easier for social media users to discover your content, and they enable you to find relevant posts from other users and businesses. It also connects everyone on social media according to their common interest.
Using hashtags is also an excellent way to promote...
The COVID-19 pandemic changed the way consumers behave. Six strategic tips to help you market in the nearly post-pandemic world.
If there is one lesson we can take from 2020, it’s that life is indeed unpredictable. This hasn’t been an easy year for businesses. The pandemic brought with it extreme changes in customer behavior, unprecedented government restrictions, and an overall hostile...
There are better ways to grow your following.
In the last several years, social media “pods” have become a popular strategy to get more attention and engagement through a social media channel’s algorithms. Although many pods involve people who already know each other, it’s also possible to create a niche or topic pod, find followers and then ask them to participate actively.
It...
In the past, marketing primarily focused on garnering attention through TV ads and signposts. However, the proliferation of media outlets has entirely changed the marketing landscape over the past two decades. Websites created for cat selfies and family portraits have been gradually transformed into profitable marketing platforms. Even digital service providers (DSPs) are now tailoring their...
Digital marketing encompasses all efforts directed towards promoting a business through the internet. Some of those include Content Marketing, Social Media Marketing, Email Marketing, and SEO. While each digital marketing activity is unique, some common ground rules must be followed. Just a few digital marketing mistakes can ruin even the most successful businesses in no time.
So, businesses...
This global pandemic has quarantined everyone, be it, businesses, or customers. However, one thing that has witnessed a multi-fold increase, even in such desperate times, is content consumption. This reiterates the fact that the demand for such content in the market is massive. With the increasing panache and prominence of digital mediums, content is truly a successful survivor of the Covid-19...
It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust.
Despite content marketing having been a much-discussed topic for several years, many businesses still don’t have a solid strategy in place. In fact, the Content Marketing Institute’s 2020 report found that only 41 percent of respondents had a documented marketing strategy,...
Every marketer wants their content to reach as many eyeballs as possible. But with an almost unfathomable amount of content created every minute of every day, how can you make this happen? If your content marketing strategy consists of nothing more than creating the content, applying SEO best practices and hoping for the best, you’re not doing enough. To make your content go truly viral, you...
As a business, you want to continuously be reaching out to new customers to expand your customer base. While getting found online is ideal, it is becoming increasingly difficult as search engines process over 3.5 billion searches every day. The good news is that if you are having trouble finding new customers through search engines, there are several other ways to gain new customers online....
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