It helps to raise consumer awareness about the brand, products, and services.it is most efficient because these ads are placed in the lifts and the lifts have very rare distractions so the people in the lift will focus on the ads only
Marketing and advertising are those tools without which any business cannot survive these days. The competition is really high and the use tools help one to...
Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new customer acquisition, or building upper-funnel leads?
Are you trading efficiency for awareness or vice versa? Are there new customer segments that you are pursuing? Do you have new products, services, or functionalities to...
Ever felt like you’re writing for an audience of…one? Don’t worry – we’ve all been there.
While everyone says that content is still king, it’s only fair to admit that the crown only belongs to that content that’s actually read.
Otherwise, content is just a bad investment.
My agencies, Idunn and Copywritech, have helped dozens of small businesses create blog content that gets read, shared and,...
When running your business online, working with opinion leaders is a crucial part of your success. Due to the popularity and significance of social media platforms, the people that have created a following for themselves can also play a significant role in marketing your brand.
Social media influencers can help you reach your target audience and promote your products and services a lot more...
Executive brands are evolving through the power of expertise, authority and trust.
You’re probably sick of hearing about influencers these days and how all it takes to become one is amassing a relevant social following, whether that’s at a micro-level of a few thousand social followers or fans in the millions. However, marketing yourself to simply gather a large number of followers actually...
Algorithm design, data and implementation are key to minimizing prejudice.
Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you ask a deep learning algorithm to answer a question, the algorithm gives you an answer without any explanation of how it came to that conclusion. It does not show its work; you...
We live in a world where places are rated based on how “Instagrammable” they are. Thousands of people around the world share similar content on social media platforms, calling themselves “influencers” and asking for special treatment just because other people on the same social media platforms pushed the “following” button. Ads are being pushed into your newsfeed using complicated algorithms,...
To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.'” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes observations on how consumer behaviors are shifting and how that shift will...
Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their campaigns on Instagram, but for small businesses, the effectiveness of Instagram advertising is...
Do you really care how many people saw your website today? Do you care how many cars drove by your billboard today? Do you care how many people walked by your office or shop today and looked in the window?
Probably not unless some of those people made a purchase or became a client or new customer.
Digital babble or industry jargon or tech speak doesn’t get you, clients. It can get you...
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