Research: B2B marketers embracing programmatic media In 2018
New research from Adweek BrandShare and Dun & Bradstreet has revealed that 63% of B2B marketers indicated they currently buy or sell advertising programmatically. The report titled: The 2018 B2B Advertising & Marketing Outlook aims to provide readers info on how B2B marketers are adopting programmatic advertising, their use of other data-driven marketing tactics, and the challenges...