January 04, 2018 | Programmatic

New research from Adweek BrandShare and Dun & Bradstreet has revealed that 63% of B2B marketers indicated they currently buy or sell advertising programmatically. The report titled: The 2018 B2B Advertising & Marketing Outlook aims to provide readers info on how B2B marketers are adopting programmatic advertising, their use of other data-driven marketing tactics, and the...

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The history of advertising goes back to as early as 2000 BC when the ancient Egyptians made steel carvings for public notices. The history of modern advertising starts with the advent of mediums of mass communication and first one among them was the printing press. Nowadays, advertising is a...

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