In-house and agency marketing teams who labor to serve their organizations face many struggles and obstacles. There is never enough time, people, or money – and most executive teams don’t have realistic expectations of what marketing can do with the resources they are given. This isn’t a gripe, but a reality...
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder at Simpli.fi. P&G made headlines in 2016 when it announced it would scale back on Facebook targeting. At the time, P&G...
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The times they are a-changin’, especially in the online world. Grab yourself this digital marketing course if you want to step into the 21st century. From Facebook ads to YouTube, digital marketers need to be able to do it all in this day and age. Lucky for you, through eight courses...
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While it’s still not clear what internet service providers will do after Ajit Pai’s FCC voted to repeal net neutrality rules, it’s certain that many online business models will be facing major upheavals. Of special concern is online marketing, which is largely dependent on fast and reliable access to...
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