Develop these skills to elevate your digital marketing in 2022
Marketing has undergone a seismic shift with the growth of online users on digital platforms. The pandemic has shown us how everything can go virtual, and several people have tried their hand and been successful in building their careers and brand through digital marketing. There are certain skills you need to elevate your game to keep up with the times or even seek a career in this field to...
How you handle email replies matters for great customer experiences
If your “reply-to” handling is automated, you might be missing an opportunity Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies come in, too. These are the ones I mean. You might have a reply-to...
5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers. 2020 didn’t go the way many digital marketers were expecting. However, challenges often present new opportunities and ways of approaching strategies and campaigns. 2021 saw many pivots and shifts and the acceleration of various trends that were already transforming the world of digital marketing. Let’s examine five...
4 ways to build your email list
Let’s review how you can use direct mail (self-mailers and postcards), conventions, meet-ups and trade shows, and TV and radio spots to grow your email list. But first, an unexpected offline list-building strategy: cold-calling. Cold-calling Nobody likes the idea of calling someone out of the blue. Bear with me for a moment: This strategy costs you nothing but time (or a bit of cash if you...