With the explosion of new technologies, email has continued to be one of the most effective marketing channels.
Email is an enabler for every user introduced to the internet and continues to be a dominant channel with over 96% of users checking their email at least once a day.
Email marketing may be 40 years old, older than the internet, but it is still more robust than ever. With the...
The email marketing industry may be nearly four decades old, but it has had an enormous impact on helping businesses generate leads. In the marketing world, the global pandemic has shaken things up but, it’s critical to pay attention to trends as a digital marketer so you can remain on top of evolving best practices without disrupting your overall marketing strategy.
Since 2017, the number of...
If your “reply-to” handling is automated, you might be missing an opportunity
Have you looked at your email replies lately?
I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies come in, too. These are the ones I mean.
You might have a reply-to...
Let’s review how you can use direct mail (self-mailers and postcards), conventions, meet-ups and trade shows, and TV and radio spots to grow your email list. But first, an unexpected offline list-building strategy: cold-calling.
Cold-calling
Nobody likes the idea of calling someone out of the blue. Bear with me for a moment: This strategy costs you nothing but time (or a bit of cash if you...
Create a winning email marketing strategy to enjoy the best ROI of any marketing strategy. Yet, email marketing involves a complex web of actions, from attracting subscribers to maintaining a connection that reduces churn to deliver profits. Today, we’ll break down this complexity to deliver optimal results from your email marketing strategy.
Create a winning email marketing strategy
Why you...
Are you looking for ways to create a newsletter that will generate the highest possible amount of traffic for your website? Email marketing is not always easy, especially today. Most of the content people receive from businesses is deemed spam. With that in mind, we’re going to give you some tips on coming up with the most efficient newsletter!
The Subject Line
Bear in mind that any campaign...
Direct marketing is a powerful way to reach customers, generate leads, and drive ROI.
In recent years, creative innovation, the digital age, and robust analytics have helped give direct marketing a new life. Today, most brands incorporate some type of direct marketing campaign into their marketing strategy.
Direct marketing is a form of advertising by which brands communicate directly with a...
Now is the time to check your program metrics and get your holiday planning on track.
I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive from DFW to my house takes 45 minutes in good traffic. This time, at peak Dallas nightmare rush-hour time, it took …. 45 minutes. Did the traffic gods part the lanes for me?...
Email marketing is one of the founders of digital marketing and is still an effective way to improve your business. Even in this age of social media mania, 91% of all email users worldwide check their emails at least once every day. The challenge is to attract the attention of the recipient who receives at least dozens of emails each day.
This need to stand out has made marketers,...
It’s tough: you spend time carefully crafting marketing emails only to have the majority of your recipients totally ignore them. And yet…email can generate $44 in revenue for every dollar you spend.
What are you doing wrong? Possibly nothing. Consumers are getting, on average, 100 emails a day, so in some cases, it’s simply an issue of email overload. It takes a lot for your email to rise...
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