11
Oct

Direct marketing is a powerful way to reach customers, generate leads, and drive ROI. In recent years, creative innovation, the digital age, and robust analytics have helped give direct marketing a new life. Today, most brands incorporate some type of direct marketing campaign into their marketing strategy. Direct marketing is a form of...

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01
Aug
August 01, 2019 | E-mail Marketing

Now is the time to check your program metrics and get your holiday planning on track. I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive from DFW to my house takes 45 minutes...

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27
Mar
March 27, 2019 | E-mail Marketing

Email marketing is one of the founders of digital marketing and is still an effective way to improve your business. Even in this age of social media mania, 91% of all email users worldwide check their emails at least once every day. The challenge is to attract the attention...

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17
Oct
October 17, 2018 | E-mail Marketing

It seems that many companies approach email newsletters with the mindset that as long as they have one and set it consistently, that is sufficient enough. That couldn’t be further from the truth. Email is an excellent way for brands to share product updates and engage with their customers....

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