4 reasons link building may not be right for your client
Link building just isn’t the right answer for all businesses, all the time. Recognize the warning signs and learn how to overcome them here. Link building isn’t right for every single business. It feels a little weird to say it, especially as someone who has practiced link building for nearly 20 years and wrote an entire book on it! But it’s true. More specifically, link building may not...
6 redirect mistakes that will cost your site traffic
Redirects are often part of a site’s evolution, but mistakes can impact traffic and rankings. Learn how to avoid common redirect issues. Redirects are a natural part of a site’s evolution. You can create a service page or blog post that is relevant today. But there may come a time in the future when it no longer makes sense to keep it live. So, what do you do? Redirect it to a similar page on...