7 tips for building brand identity
Before diving into amplifying the personality of your brand, it’s important to first decide “who” your brand is. If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president...
4 reasons link building may not be right for your client
Link building just isn’t the right answer for all businesses, all the time. Recognize the warning signs and learn how to overcome them here. Link building isn’t right for every single business. It feels a little weird to say it, especially as someone who has practiced link building for nearly 20 years and wrote an entire book on it! But it’s true. More specifically, link building may not...
Tips for improving user experience on your website
Your website is arguably the most powerful marketing tool in your arsenal, a source that regularly and consistently markets your brand around the clock. With such an essential tool at your disposal, it is an obvious choice to center your marketing efforts around it. Usually, the first interaction a prospective customer has with a business is with their website. The time-old adage of “The first...
Breaking down 8 myths about small business
Myth 1. Owning business is More Fun than Working for One Running your own business is synonymous with success. Obviously, entrepreneurs are enjoying life and enjoying the growth of their businesses. What is the reality? Owning a business requires not only cash costs but also a very large amount of time. Therefore, other areas of life suffer from this. A study by Simply Business (which provides...
A detailed guide for event management online
With the Covid pandemic, in-person events have significantly declined. Yet, the reality is that work and networking have to continue as usual. Event managers have had to resort to digital platforms to host events. One thing working in their favor is the tons of technological innovations to help with tasks. Such include video conferencing facilities, registration, and database management...
How to write a winning ‘about us’ page: 8 dos and don’ts
Writing an About Us page is more about the end-user than your organization. Here are 8 do’s and don’ts of writing an amazing About page. Does your “About Us” page leave a stellar first impression? Does it effectively tell users what your business is about, who it helps, and how it stands out from the competition? Today’s customer wants to know exactly who they’re doing business with; in fact,...
5 reasons why everyone is moving their website to WordPress
WordPress is a popular platform that powers more than one-third of the world’s websites ranging from small blogs to professional sites like Skype and Microsoft. It is among the top three most used site building packages; the other two are Joomla and Drupal. WordPress is available to download for no cost and easy to use. This holds true not only for experts but also for beginners. In recent...
How publishers should evaluate the post-cookie options
When we spoke with experts in publisher ad monetization in January, most of them expected the field of identity solutions to narrow over the coming year as adoption continues, but they felt it was unlikely that a single identifier alone would replace third-party cookies. According to a December 2020 Lotame survey, six in 10 US marketers said that multiple identity solutions would be needed, so...
40 great content ideas to start a blog
The problem is more common than you might think. Professionals and newbies alike often experience the dreaded writer’s block while sitting down to create their next blog post. More than anything else, the death of a blog is due to lack of content. A successful and healthy blog needs new posts at a minimum of once a week. Here are 40 ideas to help keep the ideas flowing: Lists – A Blogger’s...