How publishers should evaluate the post-cookie options
When we spoke with experts in publisher ad monetization in January, most of them expected the field of identity solutions to narrow over the coming year as adoption continues, but they felt it was unlikely that a single identifier alone would replace third-party cookies. According to a December 2020 Lotame survey, six in 10 US marketers said that multiple identity solutions would be needed, so...
40 great content ideas to start a blog
The problem is more common than you might think. Professionals and newbies alike often experience the dreaded writer’s block while sitting down to create their next blog post. More than anything else, the death of a blog is due to lack of content. A successful and healthy blog needs new posts at a minimum of once a week. Here are 40 ideas to help keep the ideas flowing: Lists – A Blogger’s...
10 great ways to significantly increase blog engagement
Why is engagement important? Engagement is an important factor for the SEO of your website. When Google sees that your engagement levels are high, it will raise your search engine ranking, and you’ll get more visitors. Engagement can come in the form of blog comments, shares on social media, and repeated visits by your audience. So how do we increase our blog engagement? These are some of the...
7 writing hacks that every marketer should know
In the past, marketing primarily focused on garnering attention through TV ads and signposts. However, the proliferation of media outlets has entirely changed the marketing landscape over the past two decades. Websites created for cat selfies and family portraits have been gradually transformed into profitable marketing platforms. Even digital service providers (DSPs) are now tailoring their...
How to use guest posts to establish your professional creds
When it comes to establishing your professional credentials through digital marketing, few methods can match the effectiveness of guest posting. Contributing content to trusted, relevant sites will increase your brand exposure and establish you as a thought leader in your field. Why is guest posting so powerful? Is the effort to search for suitable sites, reach out to site owners, and write...
Why is no one reading my company blog? 4 possible reasons
Ever felt like you’re writing for an audience of…one? Don’t worry – we’ve all been there. While everyone says that content is still king, it’s only fair to admit that the crown only belongs to that content that’s actually read. Otherwise, content is just a bad investment. My agencies, Idunn and Copywritech, have helped dozens of small businesses create blog content that gets read, shared and,...
B2B marketers look to match B2C in level of customer experience
Study says B2B marketers need to prioritize data governance to improve CX. Customer experience (CX) has become an increased focus for marketers across industries, but many B2B marketers feel as though they need to catch-up to their consumer-facing counterparts to deliver better experiences. Nearly 90% of B2B marketers think their organizations need to be as focused on customer experience as...
6 keys to branding your business
Believe it or not, branding is about much more than choosing a unique logo or buying a well-placed banner ad. Good branding will increase the value of your company, improve the recognition of your business and create trust with your customers. It can also inspire your employees, and most importantly help generate new customers. So, where do you start? 1. Know Your Buyer Persona Who are you...
Medium is the solution if you want to blog without any overhead
The service helps with hosting, design and building your audience. You’re on your own for a steady stream of fresh ideas HubSpot claims that it is essential for any business to blog. One of the reasons being is that B2B marketers that use blogs receive 67 percent more leads than those that do not. If you’re considering blogging but don’t want to deal with hosting, design issues and...