Google And The Right To Be Forgotten
The Right to be Forgotten allows people to request URL delisting on Google, but only for certain countries. Have you ever searched for yourself in Google and found information that was incorrect or outdated? It may be ancient history, and no longer reflective of who you are today, but it’s still prominently featured in Google’s search results. Everyone makes mistakes. Should a person be...
Digital ad spending outlook blows past previous forecasts
Like others, in early 2020 we found ourselves needing to adjust our digital ad spending forecasts to account for unprecedented economic uncertainty. While our initial impulse was to revise downward, by Q4 2020 we started seeing a market rebound and raised our outlook accordingly. In 2021, we made further upward revisions, resulting in a forecast that, by 2024, will be about $65 billion higher...
Three foundational components for B2B marketing in 2022
Business-to-business (B2B) marketers don’t need a crystal ball to tell them what they need in order to succeed in 2022. The signs are right in front of us. Researching, ordering and reordering are going digital no matter what product you are marketing, from software to industrial goods. Gartner, Inc. notes that 80% of B2B sales will shift to a hybrid sales model by 2025. But, it’s not that...
7 tips for building brand identity
Before diving into amplifying the personality of your brand, it’s important to first decide “who” your brand is. If marketers don’t take control of how customers perceive their brands, customers will. “One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president...
4 reasons link building may not be right for your client
Link building just isn’t the right answer for all businesses, all the time. Recognize the warning signs and learn how to overcome them here. Link building isn’t right for every single business. It feels a little weird to say it, especially as someone who has practiced link building for nearly 20 years and wrote an entire book on it! But it’s true. More specifically, link building may not...
Tips for improving user experience on your website
Your website is arguably the most powerful marketing tool in your arsenal, a source that regularly and consistently markets your brand around the clock. With such an essential tool at your disposal, it is an obvious choice to center your marketing efforts around it. Usually, the first interaction a prospective customer has with a business is with their website. The time-old adage of “The first...
Breaking down 8 myths about small business
Myth 1. Owning business is More Fun than Working for One Running your own business is synonymous with success. Obviously, entrepreneurs are enjoying life and enjoying the growth of their businesses. What is the reality? Owning a business requires not only cash costs but also a very large amount of time. Therefore, other areas of life suffer from this. A study by Simply Business (which provides...
A detailed guide for event management online
With the Covid pandemic, in-person events have significantly declined. Yet, the reality is that work and networking have to continue as usual. Event managers have had to resort to digital platforms to host events. One thing working in their favor is the tons of technological innovations to help with tasks. Such include video conferencing facilities, registration, and database management...
How to write a winning ‘about us’ page: 8 dos and don’ts
Writing an About Us page is more about the end-user than your organization. Here are 8 do’s and don’ts of writing an amazing About page. Does your “About Us” page leave a stellar first impression? Does it effectively tell users what your business is about, who it helps, and how it stands out from the competition? Today’s customer wants to know exactly who they’re doing business with; in fact,...