Adyoulike chief executive officer and co-founder, Julien Verdier believes that there is a new revolution coming, particularly with mobile and being able to replicate the social platform experience on mobile and open web. At Cannes Lions 2018, Verdier said: “That’s why we are scaling the product and creating a...
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Probabilistic methods allow for personal campaigns while ensuring anonymity. The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need...
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A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it. Can contextual ad targeting work as well as interest- or occupation-based targeting? That question has become very relevant these days, in...
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