January 15, 2020 | Native Advertising

Every day, people are bombarded with advertisements online. But only a few realize that what they come across is called native advertising. In the era of banner blindness, when it’s becoming more and more challenging to reach your audience with traditional ads, native advertising is on the rise. And it might...

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September 04, 2019 | Native Advertising

Native advertising content needs to achieve a high quality of editorial content and brand placement in order to achieve the optimal impact, according to a study published in the Journal of Advertising Research (JAR). Yoori Hwang (Myongji University) and Se-Hoon Jeong (Korea University) tackled this subject in a paper...

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June 03, 2019 | Native Advertising

Native ads give brands the opportunity to align with the intention of their audience, instead of fighting for their attention. And the format represents a valuable opportunity to harness that alignment and attention to drive online commerce through compelling and relevant native campaigns. Native advertising is projected to be an $85...

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May 22, 2019 | Native Advertising

Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their...

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December 13, 2018 | Native Advertising, Programmatic

No one quite knows what’s coming next as the cable and ad industries evolve, but most experts agree that the 30-second spot is showing its age. “The very nature of the format of a 30-second spot is part of the problem. You could design a beautiful, relevant, emotionally impactful...

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