Emerging trends in affiliate marketing
Affiliate marketing is a technique of digital marketing and enables the companies to earn the income online, drive sales and increase the brand awareness. This is the process by which the affiliate earns commission for promoting other’s products. Marketers offer the bonuses also for promoting the affiliate programs. Reviews play the emerging trend of affiliate marketing. The affiliate...
What’s in store for digital marketing in 2021?
There’s no doubt that 2020 has been a year to forget for most people, even if some sectors like mobile gaming and eCommerce were significantly boosted by the fact that most people were largely confined to their homes for weeks on end. But as we look forward with more confidence to what everyone hopes will be a more normal 2021, I’ve been giving some thought to the trends and technologies to...
B2B native advertising trends in 2020
2020 has presented its challenges for B2B marketers, and perhaps no advertising channel has proven to be more scrutinized than branded content and native advertising. Whether it’s dealing with the business implications of the pandemic or successfully brand positioning through social issues, marketers have had to rethink their approach to content. Many marketers hit the pause button to an...
5 can’t-miss benefits of native advertising
Every day, people are bombarded with advertisements online. But only a few realize that what they come across is called native advertising. In the era of banner blindness, when it’s becoming more and more challenging to reach your audience with traditional ads, native advertising is on the rise. And it might leave you wondering: are these ‘you may also like’ widgets so effective and what’s in...
Tips for effective native advertising
Native advertising content needs to achieve a high quality of editorial content and brand placement in order to achieve the optimal impact, according to a study published in the Journal of Advertising Research (JAR). Yoori Hwang (Myongji University) and Se-Hoon Jeong (Korea University) tackled this subject in a paper entitled, Editorial Content in Native Advertising: How Do Brand Placement and...
These 5 next‑gen native ad formats will shape the future of ecommerce
Native ads give brands the opportunity to align with the intention of their audience, instead of fighting for their attention. And the format represents a valuable opportunity to harness that alignment and attention to drive online commerce through compelling and relevant native campaigns. Native advertising is projected to be an $85 billion global industry by 2021 and is considered an...
Online advertising – How to make It 100% effective?
Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their campaigns on Instagram, but for small businesses, the effectiveness of Instagram advertising is...
Future of programmatic, native advertising in OTT
No one quite knows what’s coming next as the cable and ad industries evolve, but most experts agree that the 30-second spot is showing its age. “The very nature of the format of a 30-second spot is part of the problem. You could design a beautiful, relevant, emotionally impactful 30-second TV ad, but the fact that that interrupted something that the consumer really wanted to watch, that poses...
Video driving growth of non-social native advertising
While the walled gardens of social-media giants still comprise a disproportionate share of digital advertising spend, non-social native advertising is rising at a rapid pace, driven largely by video. That is a key takeaway from a new report from ad tech firm TripleLift. TripleLift’s 2018 Native Trends Report found that non-social native advertising was growing at almost twice the rate of...