Two-thirds of businesses use online advertising
Businesses know their consumers reside online and recognize online advertising as an integral part of the overall marketing mix and a way to reach customers more affordably than traditional advertising, according to a new survey published by business news site The Manifest that gauged marketers’ online advertising habits. Two-thirds of businesses (66 percent) said they invest in online ads to...
What does the future look like for programmatic ads?
When you put AI, AR, VR, and other emerging technologies together, programmatic ads begin to seem really exciting. As marketers globally are looking to deliver more consumer-first, relevant and meaningful marketing experiences, data-driven marketing (using programmatic technology) has risen in prominence. According to eMarketer’s programmatic forecast, more than US$65 billion will be spent on...
Using contextual moments in marketing
Marketers talk about giving the right message to the right consumer at the right time as a key factor for any campaign. This has become even more refined and targeted with the growth of moment marketing. Moment marketing allows us to connect with the consumer in moments that matter, so that we can deliver meaningful advertising in a contextually relevant place to deliver stronger results. But...