Businesses know their consumers reside online and recognize online advertising as an integral part of the overall marketing mix and a way to reach customers more affordably than traditional advertising, according to a new survey published by business news site The Manifest that gauged marketers’ online advertising habits. Two-thirds of businesses...
Read more
When you put AI, AR, VR, and other emerging technologies together, programmatic ads begin to seem really exciting. As marketers globally are looking to deliver more consumer-first, relevant and meaningful marketing experiences, data-driven marketing (using programmatic technology) has risen in prominence. According to eMarketer’s programmatic forecast, more than US$65 billion...
Read more
Marketers talk about giving the right message to the right consumer at the right time as a key factor for any campaign. This has become even more refined and targeted with the growth of moment marketing. Moment marketing allows us to connect with the consumer in moments that matter, so...
Read more
For mature efforts, remarketing or RLSA efforts are often considered to take them to the next level. Success stories abound across industries with how these strategies improve efficiency by enhancing conversion rates. That said, as you consider rolling out remarketing, bear in mind these common mistakes. 1. Seek Scale Don’t assume that there...
Read more