Content marketing has become a popular and effective marketing strategy for businesses of all sizes. It involves creating and sharing valuable, relevant, and consistent content to attract and retain a specific audience. The purpose of content marketing is to drive profitable customer action by educating, entertaining, or inspiring your audience without explicitly promoting your brand or...
Let’s face it: There is too much content out there. No matter what topic you’re interested in, you can find an endless supply of content on that subject. The internet has become a go-to source for everything from the latest news to tips on fixing a clogged sink. This is why an overload of content is one of the biggest challenges facing marketers today.
With so much noise online, it...
How brands can win over customers with empathy.
“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference. “I’m talking about treating your customers well in every interaction — that you...
Content marketing is an essential part of any marketing strategy. Here are 10 top content marketing benefits for your business.
There is no disputing the popularity of content marketing among B2C and B2B marketers alike.
Every day, consumers are inundated with text, image, audio, and video content via email, social and text from nearly every organization we engage with online or off.
Content...
Tips for creating a sustainable content strategy as suggested by successful content creators.
Google’s blog published tips on how to create content that drives success. The article consisted of anecdotes from successful bloggers and YouTube creators.
None of the tips have anything to do with SEO, which makes the article of more interest because online marketing success is more than just SEO....
Content marketing for startups requires a focused, flexible strategy and clever implementation. See expert tips and advice for success.
The barrier to entry for content marketing is low, making it faster and more cost-effective than ever before for startups to implement this proven effective marketing strategy.
But here is the thing – the bar is higher than ever before.
A short blog post...
Content is everywhere – in your emails, on your website, on your blog, even on your social media channels. We’re often guilty of churning out content just because we know we have to, with no regard to the why.
Why are you writing and publishing? How does every piece of content you put out there help you meet your business goals?
Content can fulfill a lot of roles and help you meet a lot of...
Upper-funnel branding and mid-funnel awareness will define brand success in the coming years, begging a strategic pivot to content and context today.
While the advertising industry fixates on Google’s 2022 expiration date for third-party cookies, a failure to live in the here and now is costing brands daily. A cookieless reality is imminent, but advertisers can’t afford to run out the clock,...
The problem is more common than you might think. Professionals and newbies alike often experience the dreaded writer’s block while sitting down to create their next blog post. More than anything else, the death of a blog is due to lack of content. A successful and healthy blog needs new posts at a minimum of once a week.
Here are 40 ideas to help keep the ideas flowing:
Lists – A Blogger’s...
This year it should make it clear that it’s one of the most important digital strategies that exists.
As the world has gone digital, the creation and dissemination of content on any platform has become the daily bread, the problem now is how to stand out in the sea of information found on the internet.
2020 made it clear to us that the digital world is more important than ever, people...
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