January 31, 2020 | Content Marketing

Why the right people, assets and revenue predictions will matter most to investors. Many entrepreneurs dream of selling their business one day for a life-changing sum of money. In the shorter term, they may want to raise money from investors and get the best possible valuation to reduce the...

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November 22, 2019 | Content Marketing

Creating a successful content strategy will take you a long way toward developing a successful website, but it is something that very few travel businesses pay enough attention to. Some businesses are still to be sold on whether investing in content is a good idea, but when you look at websites...

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Direct marketing is a powerful way to reach customers, generate leads, and drive ROI. In recent years, creative innovation, the digital age, and robust analytics have helped give direct marketing a new life. Today, most brands incorporate some type of direct marketing campaign into their marketing strategy. Direct marketing is a form of...

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September 18, 2019 | Content Marketing

When it comes to drawing in audiences, advertising’s loss is content’s gain. The dust may have settled on Ad-mageddon, but losses in the digital publishing landscape resulting from ad-blockers have jumped by more than a third to £18m in the past year. According to recent figures, it’s now estimated that...

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August 08, 2019 | Content Marketing

I’ve been in the midst of a property renovation for the last few months and this has involved a lot of buying items online. Hours of reading reviews looking for the best-recommended product and then, when I’m at the point of sale, searching for the best price so I can complete...

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