Understanding how marketing touchpoints contribute to revenues is one of marketers’ most challenging yet vital tasks. Being able to demonstrate this contribution can turn marketing from a cost center into an investment that effectively drives market share gains for a business. Even with the rise of digital advertising, attribution has remained difficult—but more marketers continue to work on...
Did you know that Black Friday isn’t actually the biggest shopping day of the year, nor is Cyber Monday?
It’s actually the Saturday before Christmas.
Regardless, Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for retailers.
In total, 108 million consumers purchased online in 2016 compared to 99 million consumers on Black Friday in 2015. According to one...
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