The agile marketer: Building agility with technology and talent
Bringing technology and talent to maximize market insights and prescribe action. Jim Yu, Founder and CEO of BrightEdge discusses the essentials of being an agile marketer. “Seeking marketing and search optimization expert with demonstrated abilities to understand search ranking process, lead strategically and collaborate with other teams and departments, bring forth new processes to streamline...
7 writing hacks that every marketer should know
In the past, marketing primarily focused on garnering attention through TV ads and signposts. However, the proliferation of media outlets has entirely changed the marketing landscape over the past two decades. Websites created for cat selfies and family portraits have been gradually transformed into profitable marketing platforms. Even digital service providers (DSPs) are now tailoring their...
How SEO and PPC can work together to drive traffic and conversions
Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC expert will swear on the opposite being true. Did everyone lose the ability to see the proverbial forest from the trees? Not really. You can make a case for both of them. SEO is better because the results last longer. In PPC, when you stop...
Modern SEO strategy: Three tactics to support your efforts
Unfortunately, there isn’t a one-size-fits-all approach to search engine optimization because it’s constantly pivoting to better understand user queries. But agility will serve you better than a comprehensive plan anyway. Here’s how you can support a modern SEO strategy. SEO is alive and well, but it has definitely changed over the years. If your search strategy hasn’t evolved to account for...
How is the SEO game going to change in the next decade?
Before 2020, tons of articles were written about what SEO features will be relevant the following year. However, 2020 started with a dramatic change that affected the entire world. The coronavirus made everything different. In March, most of Europe was in complete lockdown. People were trapped in their homes, trying to avoid getting infected. Luckily for everyone, internet connections were...
12 predictions for SEO in 2020
As more and more webmasters and entrepreneurs are starting to understand what it takes to succeed in today’s marketplace, online marketing competition continues to grow. If you’re running a website today, you need to constantly upgrade its marketing and performance in order not to fall behind. What does that mean? Well, there are two important aspects that you must consider when it comes to...
Tips to diversify for long-term PPC search marketing effectiveness
This article will help advertisers ensure long-term success despite the instability of pay-per-click search engine advertising as an online marketing platform. Pay-per-click search engine advertising is great for generating short-term profits from internet businesses, but with the difficulties in finding good long-term online advertising platforms, more and more PPC advertisers are seeing...
Why an SEO should lead your website migration
Change is a natural part of a business, particularly when it comes to your digital presence. The need to rebrand, switch up the CMS (content management system), consolidate your resources or revamp the architecture and user journey of your website, is ultimately inevitable. And whatever the goal may be, it is not uncommon for all major initiatives to fall under the umbrella of a contemporary...
6 tips you need to get SEM forecasting right
Forecasting is one of those… things. There’s a myriad of thoughts running through your mind. Each thought casting doubt in the accuracy of your glorified guess. Do I aim low or high? What if I’m wrong?!? What is competition going to do this year? There are so many unknowns, how can I predict what’s going to happen when I’m not a wizard? You have far more information available than you can...