06
Nov
November 06, 2019 | Social Media

We live in a world where places are rated based on how “Instagrammable” they are. Thousands of people around the world share similar content on social media platforms, calling themselves “influencers” and asking for special treatment just because other people on the same social media platforms pushed the “following”...

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13
Feb
February 13, 2019 | Social Media

In 2019, at least 80% of time spent online will involve either watching or sharing a video. Eighty percent. Put another way, eight out of every ten people you see on the subway, in the gym, or waiting for a table at a restaurant on their phones could be in the...

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31
Oct
October 31, 2018 | Social Media

Social media is the most important component of your digital marketing campaign. So, how are you nurturing it? Social media is the most important component of your digital marketing campaign. According to the Pew Research Center, social media adoption by American adults has grown from 5 percent in 2005 to...

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28
Feb
February 28, 2018 | Social Media

Contributor Dayle Hall offers tips on how brands can cope as consumers become increasingly detached and fatigued. It’s a troubling sign when Facebook publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad for us?” Let’s not...

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30
Nov
November 30, 2017 | Content Marketing, Social Media

When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing. I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world earlier,...

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