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programmatic marketing Tag

May 30, 2018by realclicksDigital MarketingDisplay Advertising

Digital advertising: Make the most of display

Digital advertising will make up half of all ad spend by 2020, advertising agency Magna Global forecasts, and display is an integral part of that. Display advertising boosts brand awareness by up to 12% and brand perception by 2%, research suggests. In today’s bustling digital space, display advertising is particularly popular for winning customers’ attention. Screwfix brand and marketing...
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February 13, 2017by realclicksMarketing Industry

What is programmatic marketing, buying and advertising?

Unless you have been hiding under a rock for about a year or so, no doubt you would have heard of programmatic marketing or advertising being bounded around by agencies, blog posts, in conferences and from those who want to target more efficient spend in the advertising arena. The IAB estimates that by 2018 programmatic spend will have grown from 28% in 2013 to over 80% of marketing spend. Its...
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