11
Oct

Direct marketing is a powerful way to reach customers, generate leads, and drive ROI. In recent years, creative innovation, the digital age, and robust analytics have helped give direct marketing a new life. Today, most brands incorporate some type of direct marketing campaign into their marketing strategy. Direct marketing is a form of...

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04
Oct
October 04, 2019 | B2B, Display Advertising

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness...

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14
May
May 14, 2019 | Display Advertising

Do you really care how many people saw your website today?  Do you care how many cars drove by your billboard today?  Do you care how many people walked by your office or shop today and looked in the window? Probably not unless some of those people made a...

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30
May

Digital advertising will make up half of all ad spend by 2020, advertising agency Magna Global forecasts, and display is an integral part of that. Display advertising boosts brand awareness by up to 12% and brand perception by 2%, research suggests. In today’s bustling digital space, display advertising is particularly popular...

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30
Dec

LONDON: Click-through rates for online display ads may be negligible but they still form a useful function in raising consumer awareness and, for FMCG brands, in driving sales both in-store and online. A year-long research project saw nine brands owned by Unilever and Nestlé tested across mainstream desktop and...

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