What is display advertising?
On October 27, 1994, the first banner advertisement was posted on a tech website called Wired. Long story short, AT&T paid Wired $30,000 for a three-month subscription to their banner ad. As a result, the click through rate was 44%, being higher than today’s average click through rate, which is typically around 0.5%. I guess we can say that this story was how display advertising made a...
10 types of direct marketing (+how to get started)
Direct marketing is a powerful way to reach customers, generate leads, and drive ROI. In recent years, creative innovation, the digital age, and robust analytics have helped give direct marketing a new life. Today, most brands incorporate some type of direct marketing campaign into their marketing strategy. Direct marketing is a form of advertising by which brands communicate directly with a...
Top 10 B2B display advertising strategies for 2020 and beyond
Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. There’s a prevalent misconception among B2B companies that display advertising doesn’t work beyond its limited utility during the awareness stage of the funnel. This couldn’t be further...
The five steps for turning clicks into clients
Do you really care how many people saw your website today? Do you care how many cars drove by your billboard today? Do you care how many people walked by your office or shop today and looked in the window? Probably not unless some of those people made a purchase or became a client or new customer. Digital babble or industry jargon or tech speak doesn’t get you, clients. It can get you...
Digital advertising: Make the most of display
Digital advertising will make up half of all ad spend by 2020, advertising agency Magna Global forecasts, and display is an integral part of that. Display advertising boosts brand awareness by up to 12% and brand perception by 2%, research suggests. In today’s bustling digital space, display advertising is particularly popular for winning customers’ attention. Screwfix brand and marketing...
Online display drives ROI
LONDON: Click-through rates for online display ads may be negligible but they still form a useful function in raising consumer awareness and, for FMCG brands, in driving sales both in-store and online. A year-long research project saw nine brands owned by Unilever and Nestlé tested across mainstream desktop and mobile sites including The Guardian, Yahoo!, eBay, Gumtree, AutoTrader and Mail...