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Achieving holistic attribution is more a journey than a goal
Understanding how marketing touchpoints contribute to revenues is one of marketers’ most challenging yet vital tasks. Being able to demonstrate this contribution can turn marketing from a cost center into an investment that effectively drives market share gains for a business. Even with the rise of digital advertising, attribution has remained difficult—but more marketers continue to work on...![](https://www.realclicks.net/wp-content/uploads/2019/08/video-advertising-1170x700.png)