Understanding how marketing touchpoints contribute to revenues is one of marketers’ most challenging yet vital tasks. Being able to demonstrate this contribution can turn marketing from a cost center into an investment that effectively drives market share gains for a business. Even with the rise of digital advertising, attribution has remained difficult—but more marketers continue to work on...
Video advertising should be one of your most effective marketing tactics. If not, the issue isn’t the format itself — it’s how you’re using it.
Tactics like performance video have proven successful for brands as large as tech stalwart HP to fast-growing startups focused on niche products like women’s underwear company ThirdLove. By aligning messaging and visual elements with specific...
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