16
Aug
August 16, 2019 | Video Marketing

Video advertising should be one of your most effective marketing tactics. If not, the issue isn’t the format itself — it’s how you’re using it. Tactics like performance video have proven successful for brands as large as tech stalwart HP to fast-growing startups focused on niche products like women’s underwear company ThirdLove....

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27
Jun

Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app developers and marketers are increasingly embracing in-app video advertising. So, how is mobile in-app video advertising changing?...

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10
May

Publishers are increasingly focussing on how the content is consumed. Taking note of emerging trends in the native advertising space will help brands to build a stronger connect The growth of competing online platforms, creativity and improved technology has given rise to the biggest changes in native advertising. Advertisers...

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27
Apr
April 27, 2017 | Video Marketing

Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail. You have probably heard it everywhere: video marketing is the future — and the present. Hubspot claims that “video content in no longer an option, it’s a...

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