Change is a natural part of a business, particularly when it comes to your digital presence. The need to rebrand, switch up the CMS (content management system), consolidate your resources or revamp the architecture and user journey of your website, is ultimately inevitable. And whatever the goal may be,...
Read more
Don’t be under the misconception that building an e-commerce store is the most important part of your task as a founder. In fact, your job has just begun. Digital marketing is vital to create exposure, to attract customers, build their trust and engage with them. It’s a blueprint for...
Read more
Forecasting is one of those… things. There’s a myriad of thoughts running through your mind. Each thought casting doubt in the accuracy of your glorified guess. Do I aim low or high? What if I’m wrong?!? What is competition going to do this year? There are so many unknowns,...
Read more