Ecommerce & Mcommerce: How to prepare for the holidays
Are you getting your ecommerce and mcommerce programs ready for the holidays? Read about what to do to take advantage of their full potential here. Congratulations on making it through another record-breaking Black Friday and Cyber Monday. These eye-opening numbers illustrate just how busy online retailers were from November 27-30:Shopify’s data shows that sales increased 76% on its platform...
E-commerce with a cause
Most people love a good bang-for-the-buck deal whether it is bagging something at a low price or getting a freebie for a much needed purchase. It feels good because it gives a feeling of being wiser with spending. But if you want to make your purchase feel more fruitful, shopping at ecommerce stores with a good cause might be the answer. Aside from getting something for yourself, your purchase...
Ecommerce is (still) the next frontier for influencer marketing
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet. Most of the changes are accelerations of pre-existing trends, rather than transformative shifts in the market. Sensitivities around the topic of the coronavirus have heightened the importance of brand- and relationship-building. Demand for sales-oriented influencer marketing, too, has...
The best ways to make money online in 2020
If you have been searching the internet for the best ways to make money online, chances are that you have read a lot of garbage already. That is because there are many pyramid schemes targeting unsuspecting job seekers, both offline and online, not forgetting websites that lie just to get clicks. So, before we tell you how to make money online, we have to mention that ours isn’t a list of...
4 ways to create deeper connections with e-commerce customers
Just because consumers are online doesn’t mean you can’t form meaningful relationships. To build a successful e-commerce business today, you have to realize that you’re not in the business of selling products — you’re in the people business. People don’t buy products. They look for solutions to their problems and answers to their questions. They look for ways to be better versions...
5 can’t-miss e-commerce personalization ideas
It’s time to move beyond mere product recommendations. Personalization is nothing new in the world of e-commerce. Consumers are now expecting personalized shopping experiences from all online stores. In fact, according to a RedPoint Global survey conducted by The Harris Poll, more than half of consumers (63 percent) expect personalization as a standard. The only difference now is that...
Make 2020 the year for e-commerce to get better with the mobile experience
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device. Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience as well as find the platforms your customers are on and experiment if they’re new to you. Below is the video transcript: Hey, my...
Why is PPC advertising good for ecommerce businesses?
Pay-per-click (PPC) advertising is one of the usual models of online advertising and is a favorite of both large and small businesses alike. Therefore, as an ecommerce business, you need to pursue the kind of advertising that is regularly backed by data, easy to scale, and gives you a great ROI. PPC advertising meets these criteria. In this post, we will explore further how PPC works and why...
How to prime your new e-commerce platform for success
Don’t be under the misconception that building an e-commerce store is the most important part of your task as a founder. In fact, your job has just begun. Digital marketing is vital to create exposure, to attract customers, build their trust and engage with them. It’s a blueprint for your online portal. There’s a lot of data proving the importance of attracting and retaining customers for...