How to solve 5 common enterprise local SEO challenges
Enterprise brands face unique challenges in local SEO. Learn 5 of the most common and how to solve them for more effective enterprise local. Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets. That means there is an infinite...
How to prepare your ecommerce business for a cookieless future
Third-party cookies and the tactics they’ve supported will be gone in 2022. The question is how your e-commerce business evolves in response. By now, you’ve probably heard about the cookieless future. We’re entering a new era in which third-party cookies, a crucial component of digital advertising and analytics, will be deprecated across many of the world’s leading web browsers including...
11 top ecommerce SEO KPIs for measuring search success
There are many indicators that you’re on the right track to reach your sales goals. Track your ecommerce SEO success with these 11 KPIs. Optimizing your ecommerce site can be daunting. It’s a long, drawn-out process and it typically takes a while to achieve success. Your long-term goals for increasing revenue are important, but it’s important to have shorter-term, incremental goals to...
How to build links for ecommerce & affiliate sites in 2021
Learn how to boost your ecommerce and affiliate site’s search visibility with link building and which approach can bring you the best results. Looking to boost your ecommerce and affiliate sites’ search visibility in 2021? Building links to your category, product, and affiliate review pages may be just what you need to seriously move the needle. But how do you get started? On February 24, I...
Ecommerce & Mcommerce: How to prepare for the holidays
Are you getting your ecommerce and mcommerce programs ready for the holidays? Read about what to do to take advantage of their full potential here. Congratulations on making it through another record-breaking Black Friday and Cyber Monday. These eye-opening numbers illustrate just how busy online retailers were from November 27-30:Shopify’s data shows that sales increased 76% on its platform...
E-commerce with a cause
Most people love a good bang-for-the-buck deal whether it is bagging something at a low price or getting a freebie for a much needed purchase. It feels good because it gives a feeling of being wiser with spending. But if you want to make your purchase feel more fruitful, shopping at ecommerce stores with a good cause might be the answer. Aside from getting something for yourself, your purchase...
Ecommerce is (still) the next frontier for influencer marketing
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet. Most of the changes are accelerations of pre-existing trends, rather than transformative shifts in the market. Sensitivities around the topic of the coronavirus have heightened the importance of brand- and relationship-building. Demand for sales-oriented influencer marketing, too, has...
The best ways to make money online in 2020
If you have been searching the internet for the best ways to make money online, chances are that you have read a lot of garbage already. That is because there are many pyramid schemes targeting unsuspecting job seekers, both offline and online, not forgetting websites that lie just to get clicks. So, before we tell you how to make money online, we have to mention that ours isn’t a list of...
4 ways to create deeper connections with e-commerce customers
Just because consumers are online doesn’t mean you can’t form meaningful relationships. To build a successful e-commerce business today, you have to realize that you’re not in the business of selling products — you’re in the people business. People don’t buy products. They look for solutions to their problems and answers to their questions. They look for ways to be better versions...