How to uncover digital growth opportunities for SMBs in 2020
Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new customer acquisition, or building upper-funnel leads? Are you trading efficiency for awareness or vice versa? Are there new customer segments that you are pursuing? Do you have new products, services, or functionalities to...
Why is no one reading my company blog? 4 possible reasons
Ever felt like you’re writing for an audience of…one? Don’t worry – we’ve all been there. While everyone says that content is still king, it’s only fair to admit that the crown only belongs to that content that’s actually read. Otherwise, content is just a bad investment. My agencies, Idunn and Copywritech, have helped dozens of small businesses create blog content that gets read, shared and,...