Growth marketers are about boosting their businesses through tangible results. And while that usually means sales, success can also look like higher customer retention numbers and more qualified leads. These outcomes don’t just happen. They’re the result of precise plans and well-executed strategies.
However, plans and strategies often need revisiting and fine-tuning. A critical component of...
We need our websites to be a destination for our sales and marketing efforts. Learn the 11 factors to drive users to your brand.
Whether you’re on a shoestring budget doing the best you can with your web presence or have an enterprise-level operation, a solid website opens the door to a great deal of opportunity.
Good websites consider the visitor first, provide a great user experience, and...
If you notice a sudden decline in traffic to your website, there are many factors that could be the cause. Understanding what they are and what you can do to restore traffic – or even improve it – is key to putting your website back on track.
Monitoring website traffic is a key analytic. It shows that people are finding your site and, when used in connection with other website traffic...
Master these four core KPIs that should be studied to understand why visitors leave your site without making a conversion
In the age of online marketing and data intelligence, every click matters. Traffic is a great metric for the potential success of your business, after all. Alas, traffic means little without conversions. A brick-and-mortar store that sees plenty of footfall but fails to...
When customers remain engaged with brands, an effortless transition is expected throughout all the touchpoints – be it in-person, digital channels, or both. This makes a seamless customer support experience (CX), aka omnichannel customer experience a much-expected norm.
However, with the arrival of COVID-19, companies were thrown into a loop and made to revisit their approach in delivering...
During trying times, new customers can be your lifeline.
As we all sit at home doing our part to flatten the curve, there’s a plethora of things we could work on. Watch the entire Star Wars saga. Take up knitting. Brush up on a foreign language. This goes both ways: Consumers are looking for new ways to be engaged from home and we, as business owners, are looking for ways to get in front of...
Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new customer acquisition, or building upper-funnel leads?
Are you trading efficiency for awareness or vice versa? Are there new customer segments that you are pursuing? Do you have new products, services, or functionalities to...
Despite eight consecutive quarters of growth, mobile private marketplaces (PMPs) show no signs of slowing down.
In fact, from the fourth quarter of 2016 to the same period in 2017, mobile PMPs’ monetized impression volume increased by 37%.
That’s according to fresh data from PubMatic, which attributes the continued growth to top marketers continuing to increase spend through programmatic...
In 2014, King’s Hawaiian overtook Bimbo as the leading U.S. vendor in “all other fresh rolls/buns/croissants.” In 2016, the bakery increased sales of fresh rolls and buns by 12.2 percent and hamburger and hotdog buns by 23.9 percent, outperforming competitors by a large margin. No matter what your business is, that’s success you want to emulate.
I had the chance to speak with Erick Dickens,...
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a...
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