January 04, 2020 | Influencer Marketing

When running your business online, working with opinion leaders is a crucial part of your success. Due to the popularity and significance of social media platforms, the people that have created a following for themselves can also play a significant role in marketing your brand. Social media influencers can...

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December 11, 2019 | Influencer Marketing

Executive brands are evolving through the power of expertise, authority and trust. You’re probably sick of hearing about influencers these days and how all it takes to become one is amassing a relevant social following, whether that’s at a micro-level of a few thousand social followers or fans in the millions. However,...

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August 24, 2019 | Influencer Marketing

By tapping into a rich person’s need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how. There are, I think, three kinds of liberty: day-to-day liberty, lifestyle liberty and mental or emotional liberty. I’d like you...

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March 14, 2019 | Influencer Marketing

You can use these three tactics to revitalize your brand’s relevancy through experiential marketing. Your brand is your company’s identity, and it’s built upon perceptions. Through visual representation, storytelling and statements of purpose, you elevate your brand to something more than a product or service. But when a brand...

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March 21, 2018 | Influencer Marketing

Influencer marketing is the opportunity to have an influencer, someone with authority, market you. The influencer promotes your brand, increases your exposure to their audience, and ultimately helps you sell more products (or gain new customers). The promotion by an influencer is created either entirely by them or with...

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