1. Know your customer personas and tailor your value proposition to each of them
Think CMO Maggie. CFO Colin. College Student Candice.
Do you know who your business’s customer personas are? These are the people who buy your product or service.
Customer personas are semi-fictional representations of your ideal customers. They are based on data and research. They will assist you to ensure...
Believe it or not, branding is about much more than choosing a unique logo or buying a well-placed banner ad. Good branding will increase the value of your company, improve the recognition of your business and create trust with your customers. It can also inspire your employees, and most importantly help generate new customers.
So, where do you start?
1. Know Your Buyer Persona
Who are you...
Each and every minute of the day, blog writers publish 1,400 new posts, Facebook users share 2,460,000 pieces of content, and Twitter users tweet 277,000 times. Enough to make your eyes glaze over, isn’t it?
Internet users are relentlessly publishing content, and in order for it to be seen, it not only has to cut through the noise—it also has to get in front of the right people. For this...
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