5 expert digital marketing tips
1. Know your customer personas and tailor your value proposition to each of them Think CMO Maggie. CFO Colin. College Student Candice. Do you know who your business’s customer personas are? These are the people who buy your product or service. Customer personas are semi-fictional representations of your ideal customers. They are based on data and research. They will assist you to ensure...
6 keys to branding your business
Believe it or not, branding is about much more than choosing a unique logo or buying a well-placed banner ad. Good branding will increase the value of your company, improve the recognition of your business and create trust with your customers. It can also inspire your employees, and most importantly help generate new customers. So, where do you start? 1. Know Your Buyer Persona Who are you...