Create a winning email marketing strategy to enjoy the best ROI of any marketing strategy. Yet, email marketing involves a complex web of actions, from attracting subscribers to maintaining a connection that reduces churn to deliver profits. Today, we’ll break down this complexity to deliver optimal results from your email marketing strategy.
Create a winning email marketing strategy
Your PPC metrics will depend on your campaign goals and whether you’re in testing or scale mode. Here are some key paid search metrics to look at.
There is no “right” way to run a PPC account – trial and error will help you find the best path to positive ROI.
In this installment of Ask Me Anything About PPC, we will address the following question:
“Which metrics should I actually pay...
Improving your paid search campaign’s click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR.
In this installment of Ask The PPC, we’ll tackle the question:
What can I do to improve my CTR?
Click-through rate (CTR) is the amount of clicks achieved off of impressions secured.
Improving CTR comes down to pulling one of three...
Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets.
Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away. Most tend to err on the side of caution here, with 40% of brands and agencies saying that their PPC budget is lower than it should be.
For mature efforts, remarketing or RLSA efforts are often considered to take them to the next level.
Success stories abound across industries with how these strategies improve efficiency by enhancing conversion rates.
That said, as you consider rolling out remarketing, bear in mind these common mistakes.
1. Seek Scale
Don’t assume that there is a large retargetable audience.
Use your site...
Using software to purchase digital advertising (online display, social media advertising, mobile and video campaigns etc.) isn’t new, though many companies are still learning the nuances of how to make this advertising approach pay off.
Very often, even when an audience is very precisely defined, programmatic campaigns do not always play out as advertisers expect.
Properly setting expectations...
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