Top Five Email Marketing Trends And Predictions For 2022
With the explosion of new technologies, email has continued to be one of the most effective marketing channels. Email is an enabler for every user introduced to the internet and continues to be a dominant channel with over 96% of users checking their email at least once a day. Email marketing may be 40 years old, older than the internet, but it is still more robust than ever. With the...
The outlook on growing trends in digital marketing that will rapidly grow in 2022
The year 2021 has been phenomenal for Digital Marketing. From adapting to the new normal to churning out fantastic results driven by Artificial Intelligence. A roller coaster ride that has brought in a rapid switch from traditional marketing to the digital marketing space. Traditional marketing loyalists have also given big thumbs up to the emerging digital marketing trends. Trendsetters of...
Email marketing predictions for 2021 to boost engagement and revenue
The email marketing industry may be nearly four decades old, but it has had an enormous impact on helping businesses generate leads. In the marketing world, the global pandemic has shaken things up but, it’s critical to pay attention to trends as a digital marketer so you can remain on top of evolving best practices without disrupting your overall marketing strategy. Since 2017, the number of...
A bright spot in digital marketing
Suresh Reddy-founded Brightcom Group has built Rs 2,400-crore business entity Hyderabad: World is going digital… But Suresh Reddy, chairman and CEO of Brightcom Group, saw its potential twenty years back. An entrepreneur with a commitment to build high value businesses, Reddy who started a small venture in the US that focused on digital greeting cards for both individuals and corporates in...
Three ways AI will revolutionize email marketing
The promise of artificial intelligence has put stars in many marketers’ eyes, but it’s not always clear what’s hype and what’s real. Contributor Kyle Henderick lays out some tactics that can be employed today. Not only is artificial intelligence (AI) one of the hottest topics in the media today, it’s also one of the biggest points of discussion among email marketers....
How can small businesses compete in the new age of email marketing? 3 ways.
Email marketing isn’t what it used to be. Which is not to say that it’s become any less effective. Quite the opposite, actually: Email continues to offer the best return on investment around — outperforming other digital marketing channels substantially. In fact, according to the Data & Marketing Association and Demand Metric, email has a median ROI of 122 percent. So, all...