With the explosion of new technologies, email has continued to be one of the most effective marketing channels.
Email is an enabler for every user introduced to the internet and continues to be a dominant channel with over 96% of users checking their email at least once a day.
Email marketing may be 40 years old, older than the internet, but it is still more robust than ever. With the...
The year 2021 has been phenomenal for Digital Marketing. From adapting to the new normal to churning out fantastic results driven by Artificial Intelligence. A roller coaster ride that has brought in a rapid switch from traditional marketing to the digital marketing space. Traditional marketing loyalists have also given big thumbs up to the emerging digital marketing trends.
Trendsetters of...
When customers remain engaged with brands, an effortless transition is expected throughout all the touchpoints – be it in-person, digital channels, or both. This makes a seamless customer support experience (CX), aka omnichannel customer experience a much-expected norm.
However, with the arrival of COVID-19, companies were thrown into a loop and made to revisit their approach in delivering...
Digital transformation has been at the forefront of many business discussions over the past several years. There is a growing need for digital innovation that can bring a company closer to an agile environment, and new technologies have the power to do so.
It might seem like the move towards a world run by technology and automation would make brands more distant from the consumers it used to...
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