The outlook on growing trends in digital marketing that will rapidly grow in 2022
The year 2021 has been phenomenal for Digital Marketing. From adapting to the new normal to churning out fantastic results driven by Artificial Intelligence. A roller coaster ride that has brought in a rapid switch from traditional marketing to the digital marketing space. Traditional marketing loyalists have also given big thumbs up to the emerging digital marketing trends. Trendsetters of...
Why empathy is the key to successful customer engagement
How brands can win over customers with empathy. “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference. “I’m talking about treating your customers well in every interaction — that you...
Email marketing predictions for 2021 to boost engagement and revenue
The email marketing industry may be nearly four decades old, but it has had an enormous impact on helping businesses generate leads. In the marketing world, the global pandemic has shaken things up but, it’s critical to pay attention to trends as a digital marketer so you can remain on top of evolving best practices without disrupting your overall marketing strategy. Since 2017, the number of...