Your website is arguably the most powerful marketing tool in your arsenal, a source that regularly and consistently markets your brand around the clock. With such an essential tool at your disposal, it is an obvious choice to center your marketing efforts around it.
Usually, the first interaction a prospective customer has with a business is with their website. The time-old adage of “The first...
Pay-per-click (PPC) advertising is one of the usual models of online advertising and is a favorite of both large and small businesses alike.
Therefore, as an ecommerce business, you need to pursue the kind of advertising that is regularly backed by data, easy to scale, and gives you a great ROI. PPC advertising meets these criteria.
In this post, we will explore further how PPC works and why...
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