5 reasons micro-influencers shouldn’t be ignored
Get better engagement and a more targeted audience while spending less on your marketing budget. There is a good chance you have heard of influencer marketing — it’s a highly effective way to drive sales far more effectively than traditional online marketing. But, you don’t need a Kardashian to run a successful influencer marketing campaign. Using micro-influencers with smaller, more...
4 tips for a successful content strategy
As marketing evolves into a targeted, data-centric field, it’s more important than ever to ensure that your content has a strong presence. Many businesses, especially small businesses, struggle to keep their content marketing strategy on track. With constantly changing trends in social media, influencer marketing and other media, it can be hard just to determine a strategy, let alone...
Data doesn’t lie: Programmatic advertising is on the rise
Programmatic advertising is big. And it’s only getting bigger. But with this growth, however, comes a growing need to boost audience planning and targeting strategies. This has never been more evident than in Eyeota’s second Annual Index Report, which highlights audience data expenditure across different… Programmatic advertising is big. And it’s only getting bigger. But with this...
7 signs your personal brand needs work
“Personal branding is one of the most important skills that every professional must master at some point in their career,” marketing speaker Seth Price says on his website. “It’s the culmination of many different skills.” Related: 5 Steps to Build Your Personal Brand He’s right: At the end of the day, your personal brand is the only thing you truly have. It’s your reputation online; and,...
What is programmatic advertising?
Marketing has often struggled to convince CEOs of its worth over the years. When we were all spending money on print ads in newspapers, we were certainly able to tell where the money was being spent but not so confident about what we were getting back. In the age of digital marketing and CRM, we are able to close that gap – and determine what our return on investment is. It’s not only outputs...