The 5 rules of highly-opened email subject lines
“Use keywords” “Don’t go over 50 characters” “Start with action oriented verbs” “Use emoji” “NEVER use emoji” These are just some of the pieces of advice you’ll get when you Google “how to write an email subject line”. In fact, Google returns over 31,000,000 results for that query at the time of writing. This number makes more sense when you know that one of the most common email marketing...
5 things you need to know about video marketing
Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail. You have probably heard it everywhere: video marketing is the future — and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing:4X as...
SEO & intelligent content: Discovery, connection and improved performance
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, ‘intelligent’ content that will really move the needle. Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. Mobile has risen to number one, in terms of consumer use and...
The importance of understanding your customers (and what to do about it)
Branding isn’t about your color scheme, or the clever tagline you come up with from the confines of your office. Branding is about how your customer actually perceives you. If your customer perceives you as filling a need (tangible or psychological) they have, that’s the essence of good branding. With this perspective in mind, it becomes clear that the first step to successful branding is...
4 simple tips for finding your brand’s voice
Having a unique company voice has become more important in recent years. Companies big and small struggle to find the right tone of voice to use on social media, in content marketing campaigns, in advertisements, when being interviewed by the press, and even in personal interactions. Anything that negatively affects the overall brand voice is problematic. Whether it’s a leaked video of a CEO...
How to train your B2B customer support team to build a loyal customer base
Building trusting customer relationships takes time and constant interaction, and there is no “one-size-fits-all” solution. In B2B, your customer is your most important asset. Not only do you rely on them to keep current operations successful, you lean on them as references to potential customers so your business can continue to thrive in the future. Building these trusting...
How to run a successful native advertising campaign
Each and every minute of the day, blog writers publish 1,400 new posts, Facebook users share 2,460,000 pieces of content, and Twitter users tweet 277,000 times. Enough to make your eyes glaze over, isn’t it? Internet users are relentlessly publishing content, and in order for it to be seen, it not only has to cut through the noise—it also has to get in front of the right people. For this...
How deep learning is changing the game for both advertisers and consumers
AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing a new era of marketing which both advertisers and end-users will...
4 digital ad inflection points marketers can’t ignore
The past two years have resulted in brutal turbulence for retailers who face a continuing threat to their brick-and-mortar business, increasing consolidation by behemoth one-stop sellers, and a dizzying array of tools and solution providers all promising to be the digital-marketing holy grail. So what’s a retail executive to do? Well, with change comes opportunity. And the good news is...