“Use keywords” “Don’t go over 50 characters” “Start with action oriented verbs” “Use emoji” “NEVER use emoji” These are just some of the pieces of advice you’ll get when you Google “how to write an email subject line”. In fact, Google returns over 31,000,000 results for that query at...
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Video is here to stay! If you want to beat the competition and stand out in the crowd, video marketing might be your holy grail. You have probably heard it everywhere: video marketing is the future — and the present. Hubspot claims that “video content in no longer an option, it’s a...
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Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, ‘intelligent’ content that will really move the needle. Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. Mobile...
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Branding isn’t about your color scheme, or the clever tagline you come up with from the confines of your office. Branding is about how your customer actually perceives you. If your customer perceives you as filling a need (tangible or psychological) they have, that’s the essence of good branding....
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Having a unique company voice has become more important in recent years. Companies big and small struggle to find the right tone of voice to use on social media, in content marketing campaigns, in advertisements, when being interviewed by the press, and even in personal interactions. Anything that negatively...
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