Social media ad fatigue: How to combat it without spending all day making new creatives
Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively. Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded by advertising — so much so that many people are sick of it. Last year, downloads of ad blockers...
What is SEM?
If you are coming to this article as a novice, I know what you are thinking. “Not another damned 3 letter acronym! Don’t we have enough?” Well, apparently not, and unfortunately there isn’t all that much we can do to stop the ever growing database of aforementioned acronyms. We must therefore get accustomed to not only knowing what they stand for (Search Engine Marketing, in case you were...
Content as a service is the next evolution for marketing
In order for businesses to continue to provide customers and prospects with the right content, via the right channel at the right time, they will need to embrace CaaS. Content marketing has quickly become one of the most important marketing channels for any business. According to data reported by CMI, 88 percent of B2B marketers produce at least one piece of content a day. Of course, marketers...
How to measure the success of your digital marketing: key areas to examine
Some of world’s greatest natural born leaders—from presidents and prime ministers to CEOs and industrial tycoons—spend hours writing and rehearsing speeches in order to captivate audiences and steal hearts around the world. But then something completely unforeseen happens. They reach the podium, the applause dies down, and they start delivering their address. Seconds turn into minutes, and...