What brands can do to improve ecommerce performance
Tip #1: optimize your product display pages (PDPs) across non-Amazon retailers. 38% of consumers said they’d leave a site from lack of product content. When asked what they saw as the number one opportunity in ecommerce marketing today, 30% of brands said ‘More accurate consumer targeting across retailers.’ Brands also cited three other key opportunities: ‘Improved user experience’...
7 content marketing stats you need to know for 2019
How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that it’s still relevant. As we’re heading towards the end of 2018, it’s a good time to review your work from the past 11 months...
Top tips for navigating ecommerce
As the founder of a global ecommerce leader in custom-printed, die-cut products, Andrew Witkin is widely recognized as a leading authority on ecommerce, customization, startups, marketing and the tech economy. Andrew has also served as VP North American Licensing for Nelvana/Corus Entertainment and Director of Marketing for MegaBrands/Mattel. Navigating the ever-changing landscape of ecommerce...