Today, everyone wants to start an online business. There are many success stories out there when it comes to eCommerce businesses, be it on Amazon or somewhere else online, with several true case studies of 6-figure businesses being established within short spans of time. However, for every success story,...
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By tapping into a rich person’s need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how. There are, I think, three kinds of liberty: day-to-day liberty, lifestyle liberty and mental or emotional liberty. I’d like you...
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Video advertising should be one of your most effective marketing tactics. If not, the issue isn’t the format itself — it’s how you’re using it. Tactics like performance video have proven successful for brands as large as tech stalwart HP to fast-growing startups focused on niche products like women’s underwear company ThirdLove....
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I’ve been in the midst of a property renovation for the last few months and this has involved a lot of buying items online. Hours of reading reviews looking for the best-recommended product and then, when I’m at the point of sale, searching for the best price so I can complete...
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Now is the time to check your program metrics and get your holiday planning on track. I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive from DFW to my house takes 45 minutes...
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