How to detox your digital marketing strategy
Today, everyone wants to start an online business. There are many success stories out there when it comes to eCommerce businesses, be it on Amazon or somewhere else online, with several true case studies of 6-figure businesses being established within short spans of time. However, for every success story, there are hundreds of online businesses that crash and burn—often within the 6-12...
The 3 types of freedom affluent shoppers are craving
By tapping into a rich person’s need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how. There are, I think, three kinds of liberty: day-to-day liberty, lifestyle liberty and mental or emotional liberty. I’d like you to consider each one as something you may be able to deliver through your products, services or...
5 types of video ads audiences love
Video advertising should be one of your most effective marketing tactics. If not, the issue isn’t the format itself — it’s how you’re using it. Tactics like performance video have proven successful for brands as large as tech stalwart HP to fast-growing startups focused on niche products like women’s underwear company ThirdLove. By aligning messaging and visual elements with specific...
4 big tips to make your brand more memorable & appealing
I’ve been in the midst of a property renovation for the last few months and this has involved a lot of buying items online. Hours of reading reviews looking for the best-recommended product and then, when I’m at the point of sale, searching for the best price so I can complete my purchase. For many items, I have found that my choice of a wide variety of retailers is not down to the cheapest...