The past two years have resulted in brutal turbulence for retailers who face a continuing threat to their brick-and-mortar business, increasing consolidation by behemoth one-stop sellers, and a dizzying array of tools and solution providers all promising to be the digital-marketing holy grail.
So what’s a retail executive to do?
Well, with change comes opportunity. And the good news is...
Get better engagement and a more targeted audience while spending less on your marketing budget.
There is a good chance you have heard of influencer marketing — it’s a highly effective way to drive sales far more effectively than traditional online marketing. But, you don’t need a Kardashian to run a successful influencer marketing campaign.
Using micro-influencers with smaller, more...
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