November 29, 2019 | Digital Marketing, Mobile Marketing

As retailers scramble to finalize their plans and offers for the 2019 peak holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. You need to make sure your apps will not only deliver performance and the customer experience shoppers...

Read more
June 13, 2019 | Mobile Marketing

Social media marketing professionals know the power of mobile when considering how to increase conversion rate. Not only is it increasingly becoming the go-to method for answering everyday questions, but it’s also a key indicator of consumers’ intent to purchase. In a 2016 Think With Google survey of 1,000...

Read more
April 19, 2019 | Mobile Marketing

Over the past few years, we’ve seen a meteoric rise in mobile e-commerce. Not only was mobile shopping up 55 percent in 2018, but Forrester predicts that by 2022, mobile will account for $175.4 billion in retail sales. Despite this clear shift to mobile, fashion and retail marketers have struggled to keep...

Read more
February 21, 2019 | Mobile Marketing

As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more experimentation. As the number of apps available to mobile users continues to grow in 2019, we are going to see even more fierce competition among mobile app developers/publishers to...

Read more

Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app developers and marketers are increasingly embracing in-app video advertising. So, how is mobile in-app video advertising changing?...

Read more