Remarketing can help get your brand in front of a more relevant audience. Here are 10 remarketing tools to assist in winning the conversion.
Remarketing tools effectively direct advertisements to people who have already shown an interest in your business.
Your team might consider remarketing as a way to reengage with customers to get them to revisit your site, this time resulting in a...
Marketing requires money right? You may feel that because your budget is limited, so is your ability to promote your company, product or service.
While advertising on a limited budget is challenging, it is not impossible.
And in fact, when you have to get creative, sometimes the out-of the-box thinking and tactics required, can yield some big results.
You may not have the budget of the big...
It’s all about identifying, and adapting to, your expanding circles of trust.
In my experience, the average Joe or Jane Consumer breaks down who they are influenced by into three main buckets:
1. People they know.
2. People who are like them.
3. People who are trying to convince them.
The “people they know” group includes family, friends, co-workers, neighbors and anyone else they...
Every day, people are bombarded with advertisements online.
But only a few realize that what they come across is called native advertising. In the era of banner blindness, when it’s becoming more and more challenging to reach your audience with traditional ads, native advertising is on the rise. And it might leave you wondering: are these ‘you may also like’ widgets so effective and what’s in...
Video advertising should be one of your most effective marketing tactics. If not, the issue isn’t the format itself — it’s how you’re using it.
Tactics like performance video have proven successful for brands as large as tech stalwart HP to fast-growing startups focused on niche products like women’s underwear company ThirdLove. By aligning messaging and visual elements with specific...
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